SEO is the bread and butter of online marketing. While paid ads often appear on top of organic search results, consumers are aware of this. That is why most of them usually skip the ads and scroll downwards to find the top organic search results. This is not to say that paid ads do not work because they do. However, consumers have become smarter, so they usually give priority consideration to the top-ranked organic search results. For this reason, every business needs to invest in search engine optimization. This is the most effective way of boosting online visibility and driving high-quality traffic to the main website. Through Evolve Digital’s ecommerce SEO services, you can be assured of getting a first-page ranking for most of the products you sell through your online store.
How it Works
SEO is all about optimizing the contents of a website to improve visibility. The web pages containing the products you’re selling, photos published on the website, product descriptions and product links will all be optimized to make it easy for search algorithms to find and rank these items when internet users run a search. Optimization must be done for both short and long-tail keywords to ensure the eCommerce website attracts a lot of traffic and ranks highly on major search engines.
Importance of eCommerce SEO
i) Increased Traffic
SEO can help an eCommerce company to increase traffic to their site by improving the search engine ranking of the home page or individual product pages. As stated earlier, research has shown that consumers are only interested in the search results that appear on the first page. If your site appears on the second or subsequent pages of search results, it may not be visible to 90% of internet users. Evolve Digital can help make your site more visible to potential clients and boost your traffic. A high internet traffic can translate to increased sales even with a low conversion rate.
ii) Get an Edge Over the Competition
There are many businesses that are targeting the same customers that you’re targeting. If you snooze, you’ll lose these customers to the competition. For this reason, it is recommended you optimize your eCommerce website and its contents for all the major search engines. This will give you an edge over the competition because your site as well as the products you’re selling will appear on top of your competitors. Therefore, more internet users will visit your online store. To maintain this edge, you’ll need to optimize your website continuously.
iii) Boost Brand Visibility
The key to successful branding lies in improving the visibility of your brand. Since eCommerce SEO helps to boost the search engine ranking of an eCommerce website and its products, it also boosts brand visibility, so SEO is crucial for branding and reputation management purposes. If you want to grow your brand, it is crucial you invest in SEO. A competent SEO provider, such as Evolve Digital can help you with this.
iv) Generate More Revenue
In the end, the overall result from your SEO efforts will be increased revenues. When your brand grows hand in hand with your internet traffic, you will be able to create a loyal customer base and increase your online revenues. This is because a loyal customer base and improved visibility are the key to stability and long-term success of the business.
It is important to note that search engine optimization is an ongoing process. This is because other sites are constantly being updated with new content, so they are likely to get a higher ranking if you do not update your content. Therefore, any site optimization agreement should take into consideration ongoing tweaks and content updates to ensure the eCommerce website continues to maintain its high ranking.
Before optimization can be done, however, it is recommended you have the SEO expert look over your site and make recommendations as well as give you quotes for different types of SEO packages. This will help you understand what is needed to make your eCommerce website competitive. Fortunately, the top SEO firms usually start with a SEO consultation before work can begin. The ideal ongoing SEO package should involve both the owner of the site and SEO expert. Addition of content should be done by the client while optimization of the content should be handled by the SEO expert.
To get the best results, it is crucial you implement all the tips provided to you by the SEO expert. Be sure to also pay attention to analytics reports provided by the SEO expert as this can help you make informed decisions.