What are the Benefits of SEO for a Small Company?
Search engine optimisation has been around for over a decade now, but only recently has it undergone the extensive change that Google’s policies have forced upon it. In the past, the practice often used many techniques that would now be deemed worthy of having a website de-listed. These days however, optimisation experts are at the top of their field and are more than capable of ranking websites, with minimal risk regarding penalty from major search engines like Google.
SEO benefits can often speak for themselves, but it’s not uncommon for smaller companies to feel unsure about just how well their expert can make their website perform. So, what exactly are the advantages? Here’s a look at a few of the most prominent ones and why they can be so beneficial to a small business.
Enhancing online visibility
Most people think that top ranking search results are only for the largest, most financially secure companies around. In reality, Google consider all websites to be on the same playing field – and this means that even new companies can rival the most extensive. As long as the content is relevant, the site is functional and the optimisation efforts are effective, there’s no reason why a small site couldn’t be as visible as its larger counterparts.
Maximising audience reach
Ranking for certain keywords, especially competitive ones, will take time and plenty of effort. The more competitive the keyword, the more challenging ranking highly will be. A good SEO agency will understand what it takes to show Google that their client’s website is just as much (if not more) of a priority than the ones currently holding the top spots – and this can work wonders on the amount of traffic that a website receives.
The potential to make more sales
More traffic means a greater chance at obtaining a higher volume of sales. This will of course depend on how well laid-out the website is, as well as the type of content present on the pages and the products listed. But if all of these elements are in order, then an increase to traffic flow could well mean a more substantial rate of sales.